During the pandemic, slogans were often favoured as the most effective way to keep important information circulating. However, as the onslaught of similar slogans can lead to disengagement. This concept looked at finding a way to engage an audience differently, specifically university students and the 2-metre distancing rule

The poster's reduced text size encourages the viewer to move ever closer, and by doing so causing them to break that 2-metre distancing rule. A simple but effective way to display one of the Government's most prominent warnings