For some, cider falls into that trap of feeling ‘predictable’, ‘traditional’ and a little uncool. Easy Rider breaks those conventions. Proudly British, environmentally friendly and fit for any occasion, Easy Rider utilises British national identity, to stand out from the crowd. By doing so donates 20p from every can purchased towards planting fruit trees, supporting the animals and orchards we all benefit from. So, although a hedgehog wearing John Lennon’s sunglasses might seem strange, there is a reason for this distinctive branding